Introduction
As they grow internationally, organizations face a variety of legal, cultural, and social conventions that might present ethical difficulties. To ensure fair treatment and compliance, managing human
resources in a global setting necessitates striking a balance between local
customs and universal ethical norms.
A decision-making flowchart showcases the
balance between local norms and universal ethics. Each step guides the
decision-maker through evaluating whether a practice aligns with universal
ethics, how to consider cultural norms, and whether to proceed, adapt, or avoid
the action.
Theories
- Utilitarianism
vs. Deontology:
- Utilitarianism
(Bentham, 1789): Ethical actions are those that maximize overall
happiness. In HR, this might involve prioritizing decisions that benefit
the majority, such as restructuring to preserve the company’s long-term
health.
- Deontology (Kant, 1785): Focuses on duty and principles, such as respecting employee rights regardless of outcomes.
- Triple
Bottom Line (Elkington, 1994):
- Emphasizes
the balance of profit, people, and planet. This framework
encourages companies to consider social responsibility alongside
financial performance.
A timeline of Nike’s journey from controversy to
leadership in ethical practices
Case Study: Nike’s Response to Sweatshop Allegations
In the 1990s, Nike faced global criticism for unethical labor practices in its
supply chain, such as poor working conditions and low wages in factories
overseas.
- Initial
Challenges: Public backlash damaged Nike’s brand reputation.
- Actions
Taken:
- Implemented
stricter labor codes of conduct.
- Partnered
with NGOs to audit factories.
- Increased
transparency by publishing factory data.
- Outcome: Nike
restored trust and became a leader in sustainable and ethical practices.
Practical Implications
- Global
HR policies must consider ethical considerations, including fair wages,
non-discrimination, and workplace safety.
- Regular
audits and stakeholder engagement can help ensure ethical compliance.
- Training
HR teams on cultural and ethical nuances in different regions is
essential.
References
- Bentham,
J. (1789). Introduction to the Principles of Morals and Legislation.
- Elkington,
J. (1994). Towards the Sustainable Corporation: Win-Win-Win Business
Strategies for Sustainable Development.
- https://www.youtube.com/

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